How to create a Google review link: 3-step guide (2026)

A Google review linkis a short URL that takes customers straight to your business's review dialog — no searching, no detours. That shortcut is what turns “I'll do it later” into an actual 5-star review. Here's the complete guide.

Prerequisite: a Google Business Profile

You need a verified Google Business Profile. If your business already shows up on Google Maps, the profile usually exists — you just need to claim and verify it.

Creating the review link: step by step

1. Sign in to your Google Business Profile.
2. Search Google for your business name — the profile dashboard shows an “Ask for reviews” option.
3. Google displays your personal short link in the format g.page/r/…/review. Copy it — done.

Alternative: build the link from your Place ID

For tools and automations you can construct the link manually: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID. Find your Place ID with Google's Place ID finder.

Where to share your review link

• At the point of sale: as a QR code or NFC stand on the counter — by far the most effective channel.
• Email signature & invoices: “Happy with us? Review us on Google” with the direct link.
• WhatsApp / SMS after the appointment: a personal message 1–3 days after the visit.
• Website & social media: a button in the footer and link in the bio.

Common mistakes to avoid

• Long Maps URL instead of the short link: URLs full of coordinates and parameters look suspicious and wrap badly in messengers.
• Link opens the profile instead of the review dialog: always test on another device — it must open the star selector directly.
• Rewarding reviews:discounts in exchange for reviews violate Google's policies and German competition law — see our article on bought reviews.

Next step: turn the link into a QR code

In print, your review link only works as a QR code. Learn how to create one for free in Creating a QR code for Google reviews.